Christopher Columbus Was a Murderer Essay -- Expository Exemplificatio

Christopher Columbus Was a Murderer The second Monday in October is celebrated across America as Columbus Day. It is a celebration of the man who discovered America. In school, children are taught that Christopher Columbus was a national hero. In actuality, the man was a murderer. It is true that he found a land that was unknown to the "civilized" world, yet in this discovery, he erased the natives inhabiting the land. With slavery, warfare, and inhumane acts, Christopher Columbus and the men who accompanied him completely destroyed a people, a culture, and a land. These are not actions that should be heralded as heroic. When his thoughts and actions throughout his voyages are considered, one can see that Columbus was never respectful of the rights of the natives he encountered. His first sight of what he termed "Indians" was of a group of attractive, unclothed people. Speculation is that, to him, their nakedness represented a lack of culture, customs, and religion (Wilford 159). Columbus saw this as an opportunity to spread the word of God, while at the same considering how they could possibly be exploited. He believed that they would be easy to conquer because they appeared defenseless, easy to trick because they lacked experience in trade, and an easy source of profit because they could be enslaved (Fernandez-Armesto 83). It obviously did not occur to Columbus to consider these people in any terms aside from that of master and slave. These thoughts were merely a foreshadowing of what was to come. Even in Columbus's own letters one can see the arrogance he possessed in claiming the islands he found. In a letter describing his findings to his friend Luis de Santangel, he wrote, "And there I found very many islands fil... ...a by traversing the western oceans. He died feeling a failure because of this, not because of the tragedy he had brought to the Indians. His great accomplishment was the destruction of an entire population. How is that heroic? Works Cited Casas, Bartolome de las. "From the Very Brief Relation of the Devastation of the Indies." The Norton Anthology of American Literature. Ed. Nina Baym, et al. 5th ed. Vol. 1 New York: Norton, 1998. 16-18. Columbus, Christopher. "From Letter to Luis de Santangel Regarding the First Voyage." The Norton Anthology of American Literature. Ed. Nina Baym, et al. 5th ed. Vol. 1 New York: Norton, 1998. 11-13. Fernandez-Armesto, Felipe. Columbus. Oxford: Oxford University Press, 1991. Wilford, John Noble. The Mysterious History of Columbus: An Exploration of the Man, the Myth, the Legacy. New York: Alfred Knopf, 1991. Christopher Columbus Was a Murderer Essay -- Expository Exemplificatio Christopher Columbus Was a Murderer The second Monday in October is celebrated across America as Columbus Day. It is a celebration of the man who discovered America. In school, children are taught that Christopher Columbus was a national hero. In actuality, the man was a murderer. It is true that he found a land that was unknown to the "civilized" world, yet in this discovery, he erased the natives inhabiting the land. With slavery, warfare, and inhumane acts, Christopher Columbus and the men who accompanied him completely destroyed a people, a culture, and a land. These are not actions that should be heralded as heroic. When his thoughts and actions throughout his voyages are considered, one can see that Columbus was never respectful of the rights of the natives he encountered. His first sight of what he termed "Indians" was of a group of attractive, unclothed people. Speculation is that, to him, their nakedness represented a lack of culture, customs, and religion (Wilford 159). Columbus saw this as an opportunity to spread the word of God, while at the same considering how they could possibly be exploited. He believed that they would be easy to conquer because they appeared defenseless, easy to trick because they lacked experience in trade, and an easy source of profit because they could be enslaved (Fernandez-Armesto 83). It obviously did not occur to Columbus to consider these people in any terms aside from that of master and slave. These thoughts were merely a foreshadowing of what was to come. Even in Columbus's own letters one can see the arrogance he possessed in claiming the islands he found. In a letter describing his findings to his friend Luis de Santangel, he wrote, "And there I found very many islands fil... ...a by traversing the western oceans. He died feeling a failure because of this, not because of the tragedy he had brought to the Indians. His great accomplishment was the destruction of an entire population. How is that heroic? Works Cited Casas, Bartolome de las. "From the Very Brief Relation of the Devastation of the Indies." The Norton Anthology of American Literature. Ed. Nina Baym, et al. 5th ed. Vol. 1 New York: Norton, 1998. 16-18. Columbus, Christopher. "From Letter to Luis de Santangel Regarding the First Voyage." The Norton Anthology of American Literature. Ed. Nina Baym, et al. 5th ed. Vol. 1 New York: Norton, 1998. 11-13. Fernandez-Armesto, Felipe. Columbus. Oxford: Oxford University Press, 1991. Wilford, John Noble. The Mysterious History of Columbus: An Exploration of the Man, the Myth, the Legacy. New York: Alfred Knopf, 1991.

Marketing Plan for Shiseido Essay

One hundred and forty years ago, Arinobu Fukuhara built on his experience working as chief pharmacist at a navy hospital to establish Shiseido, Japan’s first Western-style pharmacy in the Ginza district of Tokyo. Concerned about the inferior medications then available to the public, he aspired to separate medical care and pharmaceutical dispensing in Japan. Shiseido’s first president, Shinzo Fukuhara, led Shiseido into the cosmetics business in 1897. The only cosmetics sold in Japan at that time, powder and lipstick, were simply for altering appearance. Dissatisfied with the status quo, Shiseido brought a fresh perspective to cosmetics (n.d.). They formulated their products like pharmaceuticals because they strongly believed that the true value of cosmetics was in achieving healthy, beautiful skin. Based on this belief, Shiseido has developed with an unwavering philosophical commitment to high quality, innovation and authentic value. Millions of people have come to know and trust the Shiseido name as a result. The origin of the company name â€Å"Shiseido† is a passage from the Chinese classic, I Ching (The Book of Changes): â€Å"praise the virtues of the great Earth, which nurtures new life and brings forth new values.† Shiseido puts the intent of this passage into practice by discovering and creating new value. This is our founding spirit, and it continues unbroken as Our Mission, Shiseido’s raison d’à ªtre (Annual report 2012). Having started out as a pharmacy, it wasn’t until 1915 that Shiseido changed direction and committed to the cosmetics industry. The move was masterminded by Shinzo Fukuhara, the third son of Arinobu Fukuhara and the company’s first president. †¨ An experienced photographer, Shinzo Fukuhara combined artistry with high quality manufacturing, underpinned by the very latest in research and development, to establish Shiseido as a unique presence in the cosmetics industry (n.d.). The beginnings of Shiseido’s corporate philosophy As part of the transition from a family business to a more corporate setup, in 1921 Shiseido set out â€Å"Shiseido’s Five Principles† as the foundation of its corporate philosophy and activities as a company. These went on to form the basis of Shiseido’s Corporate Philosophy in 1989. Having undergone a number of changes since then, this finally evolved into, a new corporate philosophy reflecting the Shiseido Groupâ₠¬â„¢s international operations and diverse brand portfolio, in 2011. Establishing a global production network With production facilities already up and running in areas such as North America and Taiwan, as well as in Japan, in 1991 Shiseido opened its first production facility in Europe, thereby establishing a truly global production network. Operations later got underway at a factory in Beijing in 1993 as Shiseido made its first steps towards expanding operations in the Chinese market. In 2010, the company commenced operations at a factory in Vietnam, as part of a concerted effort to tap into new growth in the so-called â€Å"masstige† market (n.d.). Reviewing a description of the market including the economic system to be targeted in this marketing plan, it has been found that Thai woman are interested in new products to whiten their intimate areas. Fair skin is a symbol of opportunity, success and status. There are already skin-whitening pills and diet supplements claiming to pick up where the cosmetics leave off. But this is the first time that a vaginal whitening wash has hit the Thai market (Hodal, 2012). Asian skin ages different than others, instead of Asians being concerned with fine lines and wrinkles, Asians worry about dark spots. Using pale Korean and Japanese pop stars as illustrations, Thai women’s magazines are full of fair-skinned Asians promoting products that promise to whiten, lighten and â€Å"boost† the complexion, with slogans such as â€Å"Show off your aura† and â€Å"Get to know the miracle of white skin†. Fair-skinned actors and singers dominate the media nearly all over the A sia-Pacific region, where the skin-lightening industry is expected to reach $2bn this year with the fastest growing markets in China and India (Hodal, 2012). Shiseido has been at the forefront of skin-brightening research since launching the lotion Hydrogen Peroxide Cucumber in 1917 (Annual report 2012). They have developed about one-third of the active skin-brightening ingredients used in Japanese cosmetics. Shiseido is concentrating on aging research so that people can grow older beautifully. There are three key aspects in conducting research: functionality that creates healthy, beautiful skin; sensitivity and sensations such as pleasant usability, scent, color and beauty methods; and most important, safety that allows consumers to use their products worry free. In Thailand, Shiseido needs to grow existing products and embrace its brand value. They need to use the foundation they have built to generate solid growth in Thailand. Shiseido will continue to shift through fundamental reforms in order to invest for growth, and will implement fresh initiatives. According to their website, Shiseido has always embraced innovation, progress and challenge. The only way that Shiseido can evolve is by integrating its growing strengths to continuously create new and richer value in new markets. They should see the Asian culture as a future growth driver, and should therefore put their focus on commercials and in-store visuals to build the reputation of the Shiseido brand. They should also consider focusing on local customer needs, promote seasonal cosmetic changes and realize their customers purchasing behavior. People use the Internet to acquire information by themselves and comparison shop beyond category boundaries (Annual report 2012). Shiseido needs to recognize and accommodate to these major changes in the market by taking on the challenge of a new business model that could increases regular users of products by bringing together their existing store-based sales with business and direct marketing using the Internet. I want Shiseido to build direct relationships with customers and use them to steadily deliver the value they generate. I would also like to see Shiseido grow from the cosmetics business by providing total beauty solutions. The key to success for Shiseido lies in offering a suite of products targeted at a wide range of customers, but with special emphasis on the growing luxury and natural sector. There are several reasons behind the growth in high-end cosmetics: the expansion of new markets in Russia and Asia; changing social norms that make the wearing of makeup more acceptable; celebrity worship; promotion within fashion magazines; improvements in the technology that creates makeup; the influence of mass retailers that can offer lower prices, and raising affluence. As makeup becomes less expensive, better and more accessible, more women have moved away from older brands of makeup and skincare in search of higher-quality new products and more exclusivity. Works Cited (n.d.). Retrieved from http://group.shiseido.com/company/info/index.htmlThere are no sources in the current document. Annual report 2012. (n.d.). Retrieved from http://group.shiseido.com/ir/library/annual/pdf/2012/anu00001.pdf Hodal, K. (2012, 11 23). Thailand’s skin-whitening craze reaches woman’s intimate areas. Retrieved from http://www.guardian.co.uk/world/2012/sep/23/thailand-vaginal-whitening-wash

Obesity On The United States - 981 Words

We are all guilty, we rather spend five dollars on a McDonalds or Burger King meal, instead of taking a little time the day before and making our self our own meal, but let’s keep on mind that just because is made home doesn’t mean is healthy. According to article â€Å"The state of obesity† by better policies of America more than one third of adults (34.9) are obese in the United States. But why is there so much obesity on the United States and who is there to blame? We can go ahead and blame the fast food restaurants or we can blame the people itself. In my opinion the individuals are the ones to blame for the obesity in the United States because they rather have fast and easy food even though it’s not healthy, individuals rather have cheaper meal, and because they don’t exercise enough to burn the calories they consume throughout the day. The main point of fast food is to be fats, easy and convenient, but sometimes we humans abuse of that option that was given to us. Yes, its true fast food are everywhere in every corner and in every place we turn to, but we cannot blame the food chains for our decisions. Obesity is like a monster and we are feeding it, we stop on every school or work break that we have to snack on some McDonalds, wing stop, and other fast restaurants that are in our path, the only issue with is that we consume it on a daily basis making it our routine and we end up putting our health in risk. A survey made by the college of agriculture, consumer andShow MoreRelatedObesity And The United States1430 Words   |  6 PagesAccording to an article, â€Å"Obesity in Children†, published through the medicine health website, the issue on childhood obesity in the United States has increased within recent years. â€Å"Today, nearly a third of youths are overweight or obese. That’s more than 23 million children and teenagers,† (Childhood Obesity in the United States). Obesity can eventually lead to different and more serious health issues. Fast food restaurants attract the attention of our younger generation and are some of the mainRead MoreObesity : The United States1268 Words   |  6 PagesOctober, 2015 Obesity in America Over the past few decades, obesity rate has grown drastically in the United States. â€Å"A third of U.S. adults are obese† (Brady 519), placing them at a higher risk for diseases, and increased healthcare spending. It a preventable nutritional problem that affects people of all ages, gender and race, with minority groups and people of low socioeconomic status disproportionately affected. It is a multifaceted problem with many issues at its root. Obesity is the resultRead MoreObesity And The United States1265 Words   |  6 Pages Obesity in the United States has been a serious problem affecting Americans and has been continually growing higher in numbers each year. American obesity has nearly doubled within the last 40 years and is now considered to be an epidemic that is affecting millions of people around the nation. According to the National institute of Diabetes and digestive and kidney Diseases, 31% of men and 35% of women are considered seriously overweight, along with 15% of children between the ages of six and nineteenRead MoreObesity in the United States1115 Words   |  4 PagesIn the United States today, obesity has become an enormous burden on both the health and healthcare of those affected. In the last 3 decades, the number of people overweight has increased dramatically. According to the Centers of Disease Control, as of 2013, 34.9% of our population is considered overweight or obese. America is the richest yet the fattest nation in the world, and our obese backsides are the butt of jokes in every other country (Klein, 1994). Obesity is defined as having excess bodyRead MoreObesity And The United States1317 Words   |  6 PagesObesity in the United States In today’s world, obesity rate has been increased significantly. Among 196 countries of the world, the Unites States is ranked 19th, and one third of the population in the U.S. have obesity. Reason that people care about how much population is obsessed is that it is â€Å"linked to many of the major causes of death in the United States, including heart disease, some types of cancer, strokes, diabetes, and atherosclerosis† (Himes 73). 19th of the world may not seem very highRead MoreObesity And The United States951 Words   |  4 PagesObesity in the United States Obesity is raging in the United States. America is the fattest country on this earth. It has become a major health concern. It is not only increasing at an alarming rate in adults, but also in children. The risk of obesity is serious; it can cause many problems in the body. In order to cut down on obesity, Americans need to be more aware of what they eat every day, make healthier choices, and get the proper amount of exercise and nutrition. In many cases obesity canRead MoreObesity And The United States973 Words   |  4 Pagesbecause is made home doesn’t mean is healthy. According to the article â€Å"The state of obesity† by better policies of America more than one third of adults (34.9) are obese in the United States. But why is there so much obesity in the United States and who is there to blame? We can go ahead and blame the fast food restaurants or we can blame the people itself. Individuals are the ones to blame for the obesity in the United States because they have this idea of eating fast and easy, but just cause is fastRead MoreObesity And The United States975 Words   |  4 PagesObesity is an issue that has been growing constantly in the United States. Due to the growing number of fast food restaurants and everything becoming more and more convenient to the human race, the population has been gaining an abundance of weight over the last several decades. The United States has the highest obes ity rate among all of the countries in the world. The rates of obesity for each individual state in the United States all exceed 20 percent (Adult Obesity). Gary Stocklaufer, was a marriedRead MoreObesity And The United States1334 Words   |  6 PagesObesity is an ongoing epidemic in our county and our world. Carrying around excess weight isn’t just uncomfortable, it also poses a variety of very serious health threats, such as heart disease, stroke, high blood pressure, diabetes, some cancers, osteoarthritis, and gout. Also some breathing problems, such as sleep apnea and asthma. My peers talked about the difference of being obese and overweight. The difference of the two is how your BMI ranges. BMI stands for body mass index meaning that yourRead MoreObesity And The United States1960 Words   |  8 PagesIn the United States, more than one third of adults are obese. One in five American deaths are now associated with obesity. The prevalence of obesity has increased at an alarming rate in the USA: in 1960 only 13% of Americans were obese. Obesity has become an epidemic and the number of preventable deaths from obesity-related diseases such as hypertension, diabetes and cardiovascular disease continues to rise. Despite the well-documented association between obesity and significant morbidity and mortality